Mountain test festival
brand activation, brand strategy, community, content creation, event management, logistics
C.REF SNOWLEADER SNOWLEADER
the brief
more than just a gear showcase, the Snowleader Mountain Test Festival is an invitation to adventure, bringing outdoor enthusiasts and brands together. It’s the perfect opportunity for the brand to spotlight its latest collection.
our vision
turn practical product tests into spaces of exploration, where the experience becomes a true immersion in the brand’s universe, allowing participants to fully explore the versatility of each product.
our strategic recommendation
leverage our Chamonix playground to create hybrid activities (run/hike & fly, mountaineering & fly, e-bike & via ferrata) that align with evolving outdoor practices. These innovative experiences will push the limits of the tested products and transform a simple testing into a real adventure.
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