C.REF BASECAMP BASECAMP
the brief
our journey with The North Face is one of relentless exploration. We bring the Basecamp spirit to the heart of Chamonix—where the elite of outdoor sports meets the passionate community.
through targeted, original local activations, we unite athletes, guides, and adventurers from all walks of life. We embody the essence of the brand, inspiring and engaging a wide audience.
by embracing the codes of local culture, we build a brand presence that is both impactful and inclusive—ensuring The North Face remains a leader in both retail and exploration in the mountains.
together, we craft the future of exploration. The North Face: an adventure that never stops being written.
+ 3700
participants
3500
new XPLR PASS members
24
unique experiences created
+20
mountain professionals certified network
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