Trail Camp Chamonix
art direction, community, content creation, event management, influence, logistics, social media
C.REF NIKE NIKE
the brief
design a multi-day trail event in Chamonix for around 30 content creators and selected community members chosen by Nike. The objective: deliver a unique and unforgettable experience, ideal for inspiring content creation and storytelling.
our vision
craft an exceptional Nike trail camp in the heart of Chamonix.
our strategic recommendation
to immerse participants in the atmosphere of a true mountain camp, we propose designing an authentic experience centered around three handpicked luxury chalets in Chamonix as the base camp. The event will feature a custom visual identity and a meticulously curated program, blending unique trail runs, rejuvenating yoga sessions, holistic fitness workshops, recovery sessions led by physiotherapists and gourmet tasting dinners.
2M
People on
Instagram
+600
Social media posts generated
50k€
Earned media
value
197K
Listeners, ranked #1 in France
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